
Branding • Design • Strategy
Notabag
Client:
MOINCH GmbH c/o Notabag
Category:
Branding • Design • Strategy

Project Overview
Notabag is a design brand born in Frankfurt, Germany, now an internationally present brand with multiple design awards. It started with a simple idea, making a better bag for cycling, and grew into an everyday essential used around the world. At its core, Notabag is a clever hybrid, a bag that transforms into a backpack in a single pull of the straps. No clips, no complicated adjustments, just one smooth motion that adapts to your day.
Notabag is a design brand born in Frankfurt, Germany, now an internationally present brand with multiple design awards. It started with a simple idea, making a better bag for cycling, and grew into an everyday essential used around the world. At its core, Notabag is a clever hybrid, a bag that transforms into a backpack in a single pull of the straps. No clips, no complicated adjustments, just one smooth motion that adapts to your day.






Let's build a brand experience that creates human (re)connection
We Design Brands That Speak Clearly, Feel Human, And Stand Confidently Apart
Turning Ideas Into Carefully Crafted Brand Experiences That Last
Strategic Design Built To Help Modern Brands Grow With Purpose

